I know there are high definition video formats looming on the horizon, but I am betting that our current DVD/DV format (720x480 in NTSCLand) will be around for quite a while longer.
Here's why I believe this:
1. Inertia of the market. There are literally millions of DVD players and DV camcorders in the world market. Not to mention all of the software that support them. The current format is inexpensive, small, and of high quality by consumer standards. Introducing a new standard will be tough. Look at the current difficulty of the DVD audio and Super audio CD market. There really is no mainstream market for either, despite their sonic superiority over traditional 16 bit/44100 CD's. The battle between both formats hasn't helped either. Don't get me wrong, I welcome a higher resolution format and consider myself an audiophile, but I just don't see the mainstream going for it. Again, there is too much inertia with the installed base of CD players and software (ie CD's).
2. Law of diminishing returns. As in my example above, higher resolution audio is not perceiveable to most people. For one thing, they don't listen for it, and secondly, for the most part they don't have the equipment to hear the increased resolution and frequency range. Most people are quite happy with current CD sound and, in fact, are happy with 128bit mp3 compression. The market seems to want increased portabilty, not fidelity. Higher resolution formats will continue to appeal to recording engineers and such since it is nice to work above the resolution of the final medium.
I will concede that hi def video is more apparent than high def audio, but the consumer must have the hi def TV to see the difference. A major obstacle. Most people are quite happy with current DVD resolution and will not want to trash their DVD players, television's, and possibly DVD collection if the industry isn't smart enough to make new player completely backward compatable. Also, I bet many consumers will be reluctant to upgrade if it means losing the abilty to create their own CD's and DVD's. And you know copy protection on the next iteration of audio and video formats is going to be devistating.
Again, high def video will appeal to pro's and semi pro's. It's always nice to work in a higher resolution than the final format for effects, blue screen work, etc. I just don't see it happening for the mainstream for 5 years or so, probably more like 10.
I was just thinking about this and thought I'd share my feeling with my fellow videographers.
- Mark
Here's why I believe this:
1. Inertia of the market. There are literally millions of DVD players and DV camcorders in the world market. Not to mention all of the software that support them. The current format is inexpensive, small, and of high quality by consumer standards. Introducing a new standard will be tough. Look at the current difficulty of the DVD audio and Super audio CD market. There really is no mainstream market for either, despite their sonic superiority over traditional 16 bit/44100 CD's. The battle between both formats hasn't helped either. Don't get me wrong, I welcome a higher resolution format and consider myself an audiophile, but I just don't see the mainstream going for it. Again, there is too much inertia with the installed base of CD players and software (ie CD's).
2. Law of diminishing returns. As in my example above, higher resolution audio is not perceiveable to most people. For one thing, they don't listen for it, and secondly, for the most part they don't have the equipment to hear the increased resolution and frequency range. Most people are quite happy with current CD sound and, in fact, are happy with 128bit mp3 compression. The market seems to want increased portabilty, not fidelity. Higher resolution formats will continue to appeal to recording engineers and such since it is nice to work above the resolution of the final medium.
I will concede that hi def video is more apparent than high def audio, but the consumer must have the hi def TV to see the difference. A major obstacle. Most people are quite happy with current DVD resolution and will not want to trash their DVD players, television's, and possibly DVD collection if the industry isn't smart enough to make new player completely backward compatable. Also, I bet many consumers will be reluctant to upgrade if it means losing the abilty to create their own CD's and DVD's. And you know copy protection on the next iteration of audio and video formats is going to be devistating.
Again, high def video will appeal to pro's and semi pro's. It's always nice to work in a higher resolution than the final format for effects, blue screen work, etc. I just don't see it happening for the mainstream for 5 years or so, probably more like 10.
I was just thinking about this and thought I'd share my feeling with my fellow videographers.
- Mark
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