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Ambarella Update
"The company announced its first product in December 2005, demonstrated it at the Consumer Electronics Show in January and is now shipping to customers it declines to name."
"One can safely assume that they include some of the usual suspects in consumer electronics, especially digital camera makers in Japan and Korea.)"
In the past five years, practically every time a family went on vacation, digital still cameras had improved, consistently moving to higher resolutions at better prices. Digital video has not kept pace, but the rising quality of digital still has whetted consumers’ appetite for better video, an improvement available only from HD, he argues.
LeGall and his team also believe that consumers are loath to carry two devices, one for video and one for still photography. Because the resolution and capabilities of still are far superior, most users opt for that form. (On a recent trip to Yosemite National Park, this reporter noted digital still outnumbering digital video at least 2 to 1, with few among the multinational throngs toting both.)
If camera companies, with the help of Ambarella’s technology, can produce hybrid cameras with superior video recording and keep the quality of the current still photography, then consumers will switch to hybrids, LeGall reasons.
“We want to rehabilitate video,†says LeGall. “It has not kept up with the resolution of digital still photography. Today you have a camcorder with decent but not great resolution. We need to move to HD.â€
LeGall and his team also believe that consumers are loath to carry two devices, one for video and one for still photography. Because the resolution and capabilities of still are far superior, most users opt for that form. (On a recent trip to Yosemite National Park, this reporter noted digital still outnumbering digital video at least 2 to 1, with few among the multinational throngs toting both.)
If camera companies, with the help of Ambarella’s technology, can produce hybrid cameras with superior video recording and keep the quality of the current still photography, then consumers will switch to hybrids, LeGall reasons.
“We want to rehabilitate video,†says LeGall. “It has not kept up with the resolution of digital still photography. Today you have a camcorder with decent but not great resolution. We need to move to HD.â€