New "HD DVD" Interactivity Push Announced By Microsoft, Toshiba
DreamWorks Animation, Paramount, Universal and Warner join IT and consumer electronics industry leaders to extend and promote interactive experiences beyond optical media to new platforms
TOKYO and REDMOND, Wash. -- Oct. 5, 2007 -- Toshiba Corp. and Microsoft Corp. today announced plans to form the Advanced Interactivity Consortium (AIC), an open forum aimed at the promotion of superior interactivity for a wide range of next-generation consumer devices, digital content and distribution scenarios. The newly formed organization's mission is to maximize consumer satisfaction worldwide by accelerating industrywide adoption of advanced interactivity and interoperability across a broad array of HD DVD products.
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