Dolphin benefits from tire company

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  • Jessterw
    Style Master, Rtd.
    • Jul 2002
    • 4265

    #1

    Dolphin benefits from tire company

    From Yahoo! News
    Disabled dolphin jumping again with world's first artificial fin

    Thu Nov 18,12:07 PM ET

    TOKYO (AFP) - Fuji, a mother dolphin that lost 75 percent of her tail due to a mysterious disease, is jumping once again with the help of what is believed to be the world's first artificial fin.

    The 34-year-old dolphin held at Japan's largest aquarium in the southern island of Okinawa wears the rubber fin for about 20 minutes a day allowing her to jump and to swim at the same speed of other dolphins...

    ...Fuji initially rejected the artificial fin, which in its current version weighs two kilograms (4.4 pounds) with a width of 48 centimeters (20 inches)...

    ...Fuji was stricken by a mysterious disease causing necrosis - the death of cells - in 2002. To save her life, veterinarians had to amputate three-quarters of her tail with an electronic surgical knife.

    "Her physical mobility fell sharply after the amputation. She got tired easily as we often saw her resting," Kowami said.

    Weeks after the surgery, a veterinarian at the aquarium asked his friend at Bridgestone, Japan's largest tiremaker, for help.

    "The most difficult part was creating the smooth texture of rubber so as not to scratch a dolphin's skin," said Bridgestone spokesman Shinichi Kobori.

    Bridgestone began working on the fin in 2003, but several samples were either too heavy or loose for Fuji...

    ..."Only after we created the lightest fin in August 2004, we received a call from the aquarium that Fuji finally jumped," Kobori said...

    ...Bridgestone said the artificial fin was given to the aquarium for free, but that it cost the company about 10 million yen (95,000 dollars).

    The company has yet to receive any request for an artificial fin or leg for other animals but spokesman Kobori said Bridgestone is open to such requests.

    "We make tires; we specialize in foots of sort. If we see offers, we will consider them," he said.
    “And, remember: there's no 'I' in 'irony'” ~ Merlin Mann
  • az
    Moderator
    • Feb 2001
    • 9336

    #2
    This is cool! I guess that's more or less unique to Japan: Even in a big company, sometimes they do stuff that's not directly related with making money, because someone in the command chain thinks it is a good idea and a nice thing to do (of course, it's also good PR, but I don't think that was the primary factor in this decision).

    If what I am saying is complete bull, someone of the nippon-knowers here correct me, please.

    AZ
    There's an Opera in my macbook.

    Comment

    • Jessterw
      Style Master, Rtd.
      • Jul 2002
      • 4265

      #3
      <STRIKE>Bridgestone is an American company by the way</STRIKE>

      Edit: Well I was partially correct, Bridgestone Tires (Firestone) is an American company, however the parent company is based out of Tokyo. So yeah, it may be more indicative of the Japanese parent company than the former. Reason #456 for why we need a fact checker

      Might help if I didn't just skim through some parts of the article...

      But I agree, very cool thing on the part of Bridgestone, and hopefully the techniques they used to create the fin can be applied elsewhere (beyond just tires).
      Last edited by Jessterw; 19 November 2004, 03:58.
      “And, remember: there's no 'I' in 'irony'” ~ Merlin Mann

      Comment

      • Umfriend
        Crabby Smurf
        • Mar 2001
        • 7308

        #4
        The company I work at:
        1. Promotes employees to act as coach for teenagers in school
        2. Has mutliple dogood project for India,, Brazil and some other places
        3. Is not Japanese.

        Most companies use their advertising to sell, not their beneficiary projects. Tis what you see, not what actually happens by definition.
        Join MURCs Distributed Computing effort for Rosetta@Home and help fight Alzheimers, Cancer, Mad Cow disease and rising oil prices.
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        • Lizzard[MPE]
          Avatar Tease
          Moderator
          • Nov 2000
          • 3911

          #5
          thats pretty cool.

          Weeks after the surgery, a veterinarian at the aquarium asked his friend at Bridgestone, Japan's largest tiremaker, for help.

          thats rather odd. going up to your mate and saying.. "Right, youre in tires, can you give us a help with this Dolphin?"
          www.lizziemorrison.com

          Comment

          • Jessterw
            Style Master, Rtd.
            • Jul 2002
            • 4265

            #6
            I doubt it was that direct Liz, given Japanese culture. Not that odd either given it requires expertise in rubber, which a tire company like Bridgestone would have.

            But yeah, from the "who can I ask" or from the American perspective it might seem odd (though I doubt we'd even be that direct).
            “And, remember: there's no 'I' in 'irony'” ~ Merlin Mann

            Comment

            • Lizzard[MPE]
              Avatar Tease
              Moderator
              • Nov 2000
              • 3911

              #7
              shouldnt you be out or something? given it's a friday night in tokyo!
              www.lizziemorrison.com

              Comment

              • Lizzard[MPE]
                Avatar Tease
                Moderator
                • Nov 2000
                • 3911

                #8
                sorry i left out jesses "OT" abbreviation!
                www.lizziemorrison.com

                Comment

                • Sasq
                  Administrator
                  • Jan 2001
                  • 4635

                  #9
                  were going out and playing with girlies tomorrow night
                  Juu nin to iro


                  English doesn't borrow from other languages. It follows them down dark alleys, knocks them over, and goes through their pockets for loose grammar.

                  Comment

                  • Lizzard[MPE]
                    Avatar Tease
                    Moderator
                    • Nov 2000
                    • 3911

                    #10
                    OT:you left out jesses "OT" abbreviation!
                    www.lizziemorrison.com

                    Comment

                    • Jessterw
                      Style Master, Rtd.
                      • Jul 2002
                      • 4265

                      #11
                      Shhh... don't tell the wife

                      And it's not off topic Liz, we're still talking about Japan.
                      “And, remember: there's no 'I' in 'irony'” ~ Merlin Mann

                      Comment

                      • Lizzard[MPE]
                        Avatar Tease
                        Moderator
                        • Nov 2000
                        • 3911

                        #12
                        nice try, but we are supposed to be about dolphins and tires.

                        DOLPHINS AND TIRES
                        www.lizziemorrison.com

                        Comment

                        • KvHagedorn
                          Super MURCer
                          • Aug 1999
                          • 10725

                          #13
                          This was great publicity, but I don't think it was motivated by this alone. Looks like they were really trying to develop a fin of good quality and usefulness. I think az is right, though. This probably wouldn't happen in America. Most manufacturing corporations with a good heart have been killed off or driven to the brink of helpless poverty by Wal-Mart. Wally World is a bigger enemy to America than any terrorists ever could be.

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                          • ZokesPro
                            Serial Murcerer
                            • Sep 2000
                            • 8325

                            #14
                            Originally posted by KvHagedorn
                            This was great publicity, but I don't think it was motivated by this alone. Looks like they were really trying to develop a fin of good quality and usefulness. I think az is right, though. This probably wouldn't happen in America. Most manufacturing corporations with a good heart have been killed off or driven to the brink of helpless poverty by Wal-Mart. Wally World is a bigger enemy to America than any terrorists ever could be.
                            Wal-Mart has more financial power than most countries!
                            Titanium is the new bling!
                            (you heard from me first!)

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                            • ayoub_ibrahim
                              Super MURCer
                              • Dec 1999
                              • 2445

                              #15
                              Originally posted by Lizzard[MPE]
                              nice try, but we are supposed to be about dolphins and tires.

                              DOLPHINS AND TIRES
                              shouldn't that be TYRES?

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