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It's clear Adobe had to do something.
Adobe faces tough competition from a host of competitors...
There's Ulead and the new StudioQuartet bundle:
...there's Avid...
...there's Pinnacle...
According to a July 6 story that ran in the New York Times:
"While sales of Adobe's Acrobat programs are rising, sales in the company's other business units have seen a steady DECLINE."
The article's headline:
Adobe Tries to Create Image of a Moneymaker
The author was Laurie J. Flynn.
The article goes on to note...
"By the late 1990's - well before the end of the technology boom - it was becoming clear that Adobe needed to broaden its marketing approach."
Adobe CEO Bruce Chizen's "strategy is to use the Acrobat product line, already a mainstay, as the vehicle in that effort."
"At the end of its second quarter, more than a third of Adobe's $320.1 million in revenues for the period came from Acrobat and related products in the company's ePaper unit, a rise of 42 percent over the same quarter a year earlier."
Adobe's CEO, Bruce Chizen, says the Acrobat market "over time will grow as a percentage of our business."
He also noted that "within a few years it will be well over 50 percent."
The Adobe unit selling Illustrator and PageMaker, two graphics software products, accounted for 29 percent of revenues, roughly the same as the unit selling PhotoShop and digital video software."
So it's clear the digital video product unit is fighting to justify its future in a very competitive market AND COMPETITION FROM WITHIN THE COMPANY ITSELF.
Jerry Jones
Adobe faces tough competition from a host of competitors...
There's Ulead and the new StudioQuartet bundle:
...there's Avid...
...there's Pinnacle...
According to a July 6 story that ran in the New York Times:
"While sales of Adobe's Acrobat programs are rising, sales in the company's other business units have seen a steady DECLINE."
The article's headline:
Adobe Tries to Create Image of a Moneymaker
The author was Laurie J. Flynn.
The article goes on to note...
"By the late 1990's - well before the end of the technology boom - it was becoming clear that Adobe needed to broaden its marketing approach."
Adobe CEO Bruce Chizen's "strategy is to use the Acrobat product line, already a mainstay, as the vehicle in that effort."
"At the end of its second quarter, more than a third of Adobe's $320.1 million in revenues for the period came from Acrobat and related products in the company's ePaper unit, a rise of 42 percent over the same quarter a year earlier."
Adobe's CEO, Bruce Chizen, says the Acrobat market "over time will grow as a percentage of our business."
He also noted that "within a few years it will be well over 50 percent."
The Adobe unit selling Illustrator and PageMaker, two graphics software products, accounted for 29 percent of revenues, roughly the same as the unit selling PhotoShop and digital video software."
So it's clear the digital video product unit is fighting to justify its future in a very competitive market AND COMPETITION FROM WITHIN THE COMPANY ITSELF.
Jerry Jones
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