Interesting column entitled "The Value of HD in the Web 2.0 World."
January 3, 2007:
Link to the full column on the EmediaLive.Com Web site: http://tinyurl.com/2abdxc
Jerry Jones
January 3, 2007:
I've noticed a few trends that one must consider when going the HD route. For instance, the big buzz I'm hearing of late is all about content for portable media players. Many talk iPod, but most mean the cell phone. Studios and networks are spending time, resources, and considerable money on making content specifically for the small screen—320x240 and smaller. The biggest internet boom is heavily compressed and recompressed video of any variety—YouTube, MySpace, and the like. But when you see silly lip-syncing videos with tens of thousands of views, you really have to pay attention to the metrics that say this stuff is being viewed! Moreover, in recent months I've been hired to do more and more live internet video webcasts. So one must wonder about the value of HD in a highly compressed, shrinking-screen world.
Jerry Jones
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