While no exact sales numbers are available for the Apple TV, which first came out in March, the new device is getting from holiday shoppers, according to analysts, the same reception the device has been getting throughout its brief history -- a bunch of static.
"That category of devices is so nonexistent," said Ross Rubin, an analyst with The NPD Group, one of America's top market research firms.
"That category of devices is so nonexistent," said Ross Rubin, an analyst with The NPD Group, one of America's top market research firms.
Very interesting. As is the following.
Much of the problems seem to stem from a combination of a small market segment and simple consumer ignorance. To start, only a certain percentage of users have enough computer content to warrant such a device.
The other major factor that has led to the device floundering is Apple's insistence on keeping it proprietary. The device is currently only compatible with free video from YouTube and paid video from iTunes, further cutting down its market base. By doing this, Apple increased its control over the device as the expense of sales. With TV studios bringing a wealth of content online, for the first time, Apple's device locks its users out of experiencing these new sources of media.
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