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The DVD Copy Control Association (DVD CCA), an industry association for Hollywood film studios and other content providers, is poised to adopt rule changes that will expand consumer choices for purchasing and downloading movies.
Once the changes are finalized, customers will be able to download video content from online sources like the iTunes Music Store and save the content on blank DVDs. Brick-and-mortar retailers could create electronic kiosks of movies and allow customers to purchase copies by burning the movie to a blank DVD in the kiosk.
The content made available to consumers will be protected by the DVD CCA's proprietary protection technology, the "Content Scramble System (CSS)." In order to make a copy of protected content, consumers would have to use a blank CSS-compatible disc.
Greg Larsen, the spokesperson for the DVD CCA, said that there was no specific timeframe for the roll-out of the new duplication capabilities.
"Given that it's being driven by market demand," Larsen said, "I expect that it will happen fairly quickly."
According to a DVD CCA press release, all that remains is for the association's members and the board of directors to approve the proposed changes
Once the changes are finalized, customers will be able to download video content from online sources like the iTunes Music Store and save the content on blank DVDs. Brick-and-mortar retailers could create electronic kiosks of movies and allow customers to purchase copies by burning the movie to a blank DVD in the kiosk.
The content made available to consumers will be protected by the DVD CCA's proprietary protection technology, the "Content Scramble System (CSS)." In order to make a copy of protected content, consumers would have to use a blank CSS-compatible disc.
Greg Larsen, the spokesperson for the DVD CCA, said that there was no specific timeframe for the roll-out of the new duplication capabilities.
"Given that it's being driven by market demand," Larsen said, "I expect that it will happen fairly quickly."
According to a DVD CCA press release, all that remains is for the association's members and the board of directors to approve the proposed changes
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