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SAN JOSE, Calif. — Sony has no plans to cut the price of its upcoming PlayStation 3 video game console in the United States, despite a recent cut announced for Japan, the chief of the company's U.S. electronic entertainment division said on Wednesday.
Kaz Hirai, president and chief executive of Sony ComputerEntertainment America, told Reuters the company would stick with its planned price tags of $499 and $599 when the new PlayStation 3 consoles hit retailers' shelves in the United States on November 17.
"We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point," Hirai said on the sidelines of the Dow Jones VentureWire Consumer Technology Conference. "So it is full steam ahead with the pricing of $499 and $599."
Sony will introduce the PS3 in Japan on November 11 with the North American launch to follow six days later. The two regions are the two biggest markets for consoles in the $30 billion video game market.
Hirai also said the company was sticking with its forecast of supplying two million units of the PS3 by December and another four million by March as planned.
Kaz Hirai, president and chief executive of Sony ComputerEntertainment America, told Reuters the company would stick with its planned price tags of $499 and $599 when the new PlayStation 3 consoles hit retailers' shelves in the United States on November 17.
"We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point," Hirai said on the sidelines of the Dow Jones VentureWire Consumer Technology Conference. "So it is full steam ahead with the pricing of $499 and $599."
Sony will introduce the PS3 in Japan on November 11 with the North American launch to follow six days later. The two regions are the two biggest markets for consoles in the $30 billion video game market.
Hirai also said the company was sticking with its forecast of supplying two million units of the PS3 by December and another four million by March as planned.
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