http://www.variety.com/article/VR111...ryid=2112&cs=1
Warner Bros. all but signed the death warrant for HD DVD on Friday, when it dropped its format-neutral approach to back Blu-ray exclusively.
The devastating blow for the HD DVD camp came on the eve of the annual consumer electronics confab in Las Vegas, where backers such as Toshiba, Microsoft and Universal planned to promote the high-def format. The North American HD DVD Promo Group quickly cancelled a Sunday evening event, but banners touting the HD DVD banner as "louder," "grittier," "scarier" and "tougher" remained up in the Las Vegas airport on Sunday afternoon.
The devastating blow for the HD DVD camp came on the eve of the annual consumer electronics confab in Las Vegas, where backers such as Toshiba, Microsoft and Universal planned to promote the high-def format. The North American HD DVD Promo Group quickly cancelled a Sunday evening event, but banners touting the HD DVD banner as "louder," "grittier," "scarier" and "tougher" remained up in the Las Vegas airport on Sunday afternoon.
Sony, Fox, Disney and Lionsgate all back Blu-ray. Warners sister companies New Line and HBO will also shift their allegiance to Blu-ray only as well.
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