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AMD to dump ATI brand
Soon: AMD Radeon and AMD FirePro
Posted in PCs & Chips, 30th August 2010 19:57 GMT
The ATI brand is about to disappear, AMD announced Monday.
"The timing is right as far as we're concerned," an AMD spokesman told The Reg, explaining that the company's brand strategy is moving to a "customer-centric approach" and away from processer-centric branding.
The company's Radeon and FirePro brands will remain, but they'll be transitioned to the AMD brand when the next-generation Radeon GPUs appear later this year.
>
Soon: AMD Radeon and AMD FirePro
Posted in PCs & Chips, 30th August 2010 19:57 GMT
The ATI brand is about to disappear, AMD announced Monday.
"The timing is right as far as we're concerned," an AMD spokesman told The Reg, explaining that the company's brand strategy is moving to a "customer-centric approach" and away from processer-centric branding.
The company's Radeon and FirePro brands will remain, but they'll be transitioned to the AMD brand when the next-generation Radeon GPUs appear later this year.
>
