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nVIDIA in the mags again - Can you say have cake & eat it?
Just a little snippet from the latest issue of PC Pro magazine here in the UK.
This writing comes under the heading about nVIDIA's purchase of 3DFX for $70m cash & $1m in shares.
Jen-Hsun Huang, chief executive officer of nVIDIA, claims that the deal will give his company key technologies that will form the future of 3D graphics.
One of these technologies is the Gigapixel tiling graphics architecture, which has reportedly been considered by Microsoft as the graphics system for its forthcoming Xbox console.
‘With respects to the rendering architectures of the future of 3D graphics, there are really two major or fundamental approaches that companies have taken’ says Huang.
‘We and Gigapixel are probably on the far extreme of rendering architectures and we’re just really excited that nVIDIA now owns the patent’ he adds.
The company is looking beyond the commercial desktop & workstation graphics markets as it attempts to grow its business against the declining PC market.
‘Ultimately, we’ll get into handheld devices’ says Michael Hara, vice president of investor relations.
ATI, arguably nVIDIA’s biggest competitor in the PC graphics arena agrees with this strategy to expand.
‘I think to survive you have to appeal to the masses’ says Brian Hentschel, public relations manager at ATI.
‘PC’s is one area, but nVIDIA has the Xbox while ATI has the Nintendo Gamecube.
You have to get into all of those areas to support the R&D behind these really sophisticated chips.’
There have been a lot of companies that have come and gone, but now it boils down to ATI and nVIDIA
Grrr, come on Matrox, proove that there is still a third company in the race!
This writing comes under the heading about nVIDIA's purchase of 3DFX for $70m cash & $1m in shares.
Jen-Hsun Huang, chief executive officer of nVIDIA, claims that the deal will give his company key technologies that will form the future of 3D graphics.
One of these technologies is the Gigapixel tiling graphics architecture, which has reportedly been considered by Microsoft as the graphics system for its forthcoming Xbox console.
‘With respects to the rendering architectures of the future of 3D graphics, there are really two major or fundamental approaches that companies have taken’ says Huang.
‘We and Gigapixel are probably on the far extreme of rendering architectures and we’re just really excited that nVIDIA now owns the patent’ he adds.
The company is looking beyond the commercial desktop & workstation graphics markets as it attempts to grow its business against the declining PC market.
‘Ultimately, we’ll get into handheld devices’ says Michael Hara, vice president of investor relations.
ATI, arguably nVIDIA’s biggest competitor in the PC graphics arena agrees with this strategy to expand.
‘I think to survive you have to appeal to the masses’ says Brian Hentschel, public relations manager at ATI.
‘PC’s is one area, but nVIDIA has the Xbox while ATI has the Nintendo Gamecube.
You have to get into all of those areas to support the R&D behind these really sophisticated chips.’
There have been a lot of companies that have come and gone, but now it boils down to ATI and nVIDIA
Grrr, come on Matrox, proove that there is still a third company in the race!
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