Matrox market share drops again.

[sparky001]

It official, I cam to this site/forum to be depressed. Matrox 0.4% right next to XGI at 0.3%. Over here in Australia I have never seen a XGI card of even found one in an online Store. This is very bad for the consumer side of matrox. If XGI cards are effectivly invisible in the marketplace at 0.3 and Matrox is at 0.4 we may only 'see' Matrox around for another year. We might know that they still exist but If you cant even see one when you are surfing through online stores then they are going to be forgoten. And they have done nothing special to the masses, the kind of specail that 3Dfx achieved. They will be forgoten.


The good news is that soon we will be able to band together and buy Matrox. anyone got a couple of dollars.

Someone make Dan an offer.

[Umfriend]

Well I'd say that's one of Matrox's special niches. I don't know of any other companies making MMS like cards.

I should have been more clear in talking about the mainstream, consumer market. Where the high volume is. I'm kinda amazed ATI & NV don't go after those little niches more aggresively, considering Matrox has been dominating them for years. The only reason I can see that they wouldn't is that if the potential revenue isn't great enough.

It could also be an issue of expected returns. It could be that M decided that in a marketplace where ATi and nVididia are investing heavily on equipment designed for the masses, returns would always be low as competition forces prices down. Maybe they expected ATi and nV to believe that focussing on niche markets would yield them tillte compared to the additional investment required. There's often only so many things you can do right at one time. Maybe that is why M decided to focus on the parts they are good at. Little revenue? perhaps, but little investments as well, so the end result may just be fine indeed. Big is not always beautifull.

[Fluff]

The quadro NVS series is after the matrox market share in the financial market. They do cards that support 4 screens from a pci card.

[Umfriend]

So they are, hmmm. And they are bundled with HPs now I gather. Well well. Maybe M guessed wrong.

[landrover]

What Matrox should really worry about, IMHO, is that their cards are disappearing from the professional market as graphics adapter for HP and Dell workstations. A few years ago it was virtually impossible to obtain a video workstation without a Matrox card, nowadays those machines are all equipped with nVidia Quadro cards. If you can't (or don't want to) make money by competing in the gaming card race, you have to concentrate on that other market, the professional / workstation world. And they are losing grip over there also.

[KvHagedorn]

Yep, not surprising. Someone over there seems to look down upon gaming performance as somehow beneath their dignity to pursue. Like racing in the auto world, it is really ESSENTIAL to pursue, because the technological breakthroughs that come from this pursuit help elsewhere. It helps prestige, too, which helps put your card on the map to be adopted by the likes of Dell and HP.

Ah, well.. upper management over at big M is completely incompetent, which has been proven pretty well over the past 4 years or so.. They should replace Dan Woods with me.. I too can be an incompetent ass, but I'd work for half the money!

[UtwigMU]

It all went down from here. Since DW was promoted, marketshare went from 5 to 0.33%.

[Whirl-Secret]

Yep, not surprising. Someone over there seems to look down upon gaming performance as somehow beneath their dignity to pursue. Like racing in the auto world, it is really ESSENTIAL to pursue, because the technological breakthroughs that come from this pursuit help elsewhere. It helps prestige, too, which helps put your card on the map to be adopted by the likes of Dell and HP.

Yeah very true. Also their long product lifecycles are definitely not the advantage that M say
they are - I bought my P650 soon after it came out, it has served me well but if I want to upgrade now, I actually need to get an OLDER card (ok the P8X is newer but it's still a Parhelia, just with a few modifications) which is not much incentive.

And what has there been from M like the reef demo recently? Even the reviewers who only saw the P4X as a gaming card and were disappointed (luckily for M there were others who said it was good with the additional features) were still impressed with the reef demo... the only thing since then that has got me excited is the triplehead HL2 screenshots here on murc.

Ah well.