I believe NBC paid US$700 million for these games. A figure in excess of a billion dollars, I think, was for rights to the games through 2008.
I understand NBC's decision to show many of the marquee events on tape. However, I doubt it does them or the viewers any service to show certain events well past midnight PDT on tape when they could have shown them live on MSNBC or CNBC. I stayed up into the wee hours watching the US/Russia basketball, only to wake up a few hours later to read about the results of the US/Lithuania game. I think they've gone way overboard, and they are being punished for it. Ratings are reported to be 10 points below NBC's expectations.
Also, there is evidence that NBC has paid the IOC so much money, that it has tainted their coverage of corruption amongst IOC officials. They have been soundly criticized by other news organizations for a naked attempt to whitewash the aftermath of the Salt Lake City scandal.
I think their website sucks as well.
Although it's been getting progressively worse, in my opinion, I still think coverage of the actual events has been far more balanced then it was in Atlanta.
Paul
paulcs@flashcom.net
I understand NBC's decision to show many of the marquee events on tape. However, I doubt it does them or the viewers any service to show certain events well past midnight PDT on tape when they could have shown them live on MSNBC or CNBC. I stayed up into the wee hours watching the US/Russia basketball, only to wake up a few hours later to read about the results of the US/Lithuania game. I think they've gone way overboard, and they are being punished for it. Ratings are reported to be 10 points below NBC's expectations.
Also, there is evidence that NBC has paid the IOC so much money, that it has tainted their coverage of corruption amongst IOC officials. They have been soundly criticized by other news organizations for a naked attempt to whitewash the aftermath of the Salt Lake City scandal.
I think their website sucks as well.
Although it's been getting progressively worse, in my opinion, I still think coverage of the actual events has been far more balanced then it was in Atlanta.
Paul
paulcs@flashcom.net
Comment