Anybody remember the interview with some Matrox Mucky-Muck in Maximum PC a couple of years back? Here are a some excerpts...
Maximum PC: Other 3D-card companies are intoducing new products every six months. How can Matrox remain competitive releasing products on an annual basis?
MMM: We've been introducing multiple products; however, some of the products have been targeted at businsess. At this point, we have more R&D resources working on next-generation chips than we've ever had, so I expect our intoduction of new products to be extremely competitive.
Yup, extrememely competitive at transferring rendered 3-D faces over IP.
Maximum PC: Sega uses the PC's PowerVR technology for its Dreamcast console. Is that the future for 3D chipset companies?
MMM: PowerVR-based technology will not make a resurgence back on the PC anytime soon. When you miss a couple of cycles it's really hard to get back in the game.
Maximum PC: That sounds a lot like Rendition.
MMM: We're all in a very competitive industry with a lot of money going into making the very best product. There are a lot of stages along the way where you can go wrong- but there's no room to go wrong. If you get anything wrong along the way, chances are that enough of your competitors won't, and you very quickly run out of money and lose your ability to compete. That's the danger existing in the market right now, and it's very important not to miss any design cycles.
Maximum PC: So, what would it take for Matrox to die?
MMM: The mistake that is most able to destroy a company is underestimating the technology requirements and missing design cycles. The amount of time you have to hold your breath, so th speak, is smaller for a company of Matrox's size.
If this guy had any significant part of Matrox's last couple of video card releases it's clear he should be encouraged to go work for one of the competitors. A rebaked G400 on a smaller die every 12 months is clearly underestimating technology requirements and missing design cycles. If Matrox can release a reasonable product any time this year all will be forgotten... for a short time.
PowerVR has made a comeback so there is hope for Matrox.
So how out of line is this thread???
Maximum PC: Other 3D-card companies are intoducing new products every six months. How can Matrox remain competitive releasing products on an annual basis?
MMM: We've been introducing multiple products; however, some of the products have been targeted at businsess. At this point, we have more R&D resources working on next-generation chips than we've ever had, so I expect our intoduction of new products to be extremely competitive.
Yup, extrememely competitive at transferring rendered 3-D faces over IP.
Maximum PC: Sega uses the PC's PowerVR technology for its Dreamcast console. Is that the future for 3D chipset companies?
MMM: PowerVR-based technology will not make a resurgence back on the PC anytime soon. When you miss a couple of cycles it's really hard to get back in the game.
Maximum PC: That sounds a lot like Rendition.
MMM: We're all in a very competitive industry with a lot of money going into making the very best product. There are a lot of stages along the way where you can go wrong- but there's no room to go wrong. If you get anything wrong along the way, chances are that enough of your competitors won't, and you very quickly run out of money and lose your ability to compete. That's the danger existing in the market right now, and it's very important not to miss any design cycles.
Maximum PC: So, what would it take for Matrox to die?
MMM: The mistake that is most able to destroy a company is underestimating the technology requirements and missing design cycles. The amount of time you have to hold your breath, so th speak, is smaller for a company of Matrox's size.
If this guy had any significant part of Matrox's last couple of video card releases it's clear he should be encouraged to go work for one of the competitors. A rebaked G400 on a smaller die every 12 months is clearly underestimating technology requirements and missing design cycles. If Matrox can release a reasonable product any time this year all will be forgotten... for a short time.
PowerVR has made a comeback so there is hope for Matrox.
So how out of line is this thread???
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