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OK guys, before I log out I´ll make it absolutely clear that the GOAT is nothing but a figment of my imagination. I was home sick for a couple of days and had nothing better to do than to engineer this blatent hoax.
It was really fun while it lasted, and I hope no one is seriously and permanently mad at me for this.
I know many of you have high hopes for an almost-here new M card, especially after VigilAnts article.
But you should ask yourself, who will help Matrox manufacture, market, distribute and sell these supposed-to-be wonders? You do realize that Matrox doesn´t have the financial muscles or the production capabilities to pull this off on their own, don´t you? Remember how they had obvious problems to deliver the G400/MAX cards and they´re certainly not in better shape now.
To have a reasonable return on the huge investment in R&D that the alleged products must have taken (not to mention the effort and cost of developing true professional drivers for the high-end workstation market some of these cards are said to focus on) M needs to sell a lot of cards, at high price. This will take some considerable marketing. It´s new grounds for Matrox, it´s not exactly famous for it´s pro OGL cards like 3D Labs, FireGL et al.
And M is also said to re-enter the high-end gaming/prosumer market. Well, then it must be made clear that this is no easy task. Above all, it will take humongous marketing costs and efforts – keep in mind that Matrox is practically absent here today. It´ll have to start from scratch to build itself the necessary position. The current fan-base is way too small.
Not even 3D Labs pulled it off in this market segment, despite well-earned reputation for high quality hardware and drivers, and some good technology. And 3D Labs is a public company, with the benefits of funding that this gives. And only other public companies, nVidia and ATI have had the strength to make it to the top. You also know at what cost (the SEC hounding nVidia). nVidia seized an opportunity when no one else seemed to it take really seriously, when 3D was only taking off, and Ati wouldn´t have made it this far starting from a less dominant position.
Matrox had it´s moment of opportunity a while after the G400 series launch, it had momentum in the marketplace. Something it today sorely lacks. I´m afraid M is firmly in the trap, and no one is setting it lose. No way Matrox will pull it off on their own.
Sure. Matrox has it´s place, it´s market. The business/financial/scientific markets with their special needs and preferences, the low-end OEM market (the standard office boxes), but according to the rumours Matrox is now after something else, something much, much more demanding than just catering to your loyals.
I can´t emphasize it enough: successful launch at multiple market segments consumes enormous resources in production, marketing, sales and distribution.
OK, I´m off. Maybe I´ll be seeing you in a couple of years, in time for the next gen M card.
Bye.
It was really fun while it lasted, and I hope no one is seriously and permanently mad at me for this.
I know many of you have high hopes for an almost-here new M card, especially after VigilAnts article.
But you should ask yourself, who will help Matrox manufacture, market, distribute and sell these supposed-to-be wonders? You do realize that Matrox doesn´t have the financial muscles or the production capabilities to pull this off on their own, don´t you? Remember how they had obvious problems to deliver the G400/MAX cards and they´re certainly not in better shape now.
To have a reasonable return on the huge investment in R&D that the alleged products must have taken (not to mention the effort and cost of developing true professional drivers for the high-end workstation market some of these cards are said to focus on) M needs to sell a lot of cards, at high price. This will take some considerable marketing. It´s new grounds for Matrox, it´s not exactly famous for it´s pro OGL cards like 3D Labs, FireGL et al.
And M is also said to re-enter the high-end gaming/prosumer market. Well, then it must be made clear that this is no easy task. Above all, it will take humongous marketing costs and efforts – keep in mind that Matrox is practically absent here today. It´ll have to start from scratch to build itself the necessary position. The current fan-base is way too small.
Not even 3D Labs pulled it off in this market segment, despite well-earned reputation for high quality hardware and drivers, and some good technology. And 3D Labs is a public company, with the benefits of funding that this gives. And only other public companies, nVidia and ATI have had the strength to make it to the top. You also know at what cost (the SEC hounding nVidia). nVidia seized an opportunity when no one else seemed to it take really seriously, when 3D was only taking off, and Ati wouldn´t have made it this far starting from a less dominant position.
Matrox had it´s moment of opportunity a while after the G400 series launch, it had momentum in the marketplace. Something it today sorely lacks. I´m afraid M is firmly in the trap, and no one is setting it lose. No way Matrox will pull it off on their own.
Sure. Matrox has it´s place, it´s market. The business/financial/scientific markets with their special needs and preferences, the low-end OEM market (the standard office boxes), but according to the rumours Matrox is now after something else, something much, much more demanding than just catering to your loyals.
I can´t emphasize it enough: successful launch at multiple market segments consumes enormous resources in production, marketing, sales and distribution.
OK, I´m off. Maybe I´ll be seeing you in a couple of years, in time for the next gen M card.
Bye.
. And it is a change from a fake press release or a fake product box (we've all gotten used to those, yet they still remain funny)...
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