AOD (Advanced Optical Disc) has been chosen by the DVD forum as the next generation high definition succesor to DVD. It was chosen over BluRay mainly because it uses the same lenses as DVD (thus easier backwards compatibility) and uses the same production/pressing lines as DVD.
Though they do not expect AOD to take over DVD any time soon. Retail player won't be out for several more years and will start retailing at an estimated $2700 for a player. AOD stores 15 GB of data per layer and has 2 layers per side (so 30 GB for a dual layer).
I would like to add on personal note that I think BluRay lost mainly because it's recordable out of the box. Oh well.
Jammrock
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