Before you click there's a little storyline to this:
There are no computer graphics or digital tricks in this film. Everything you see really happened in real time exactly as you see it. This short video took 606 takes.
On the first 605 takes, something didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The two-minute video cost six million dollars, and took three months to complete, including full engineering of the sequence. It is one of the most downloaded advertisements in Internet history.
There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film are parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it, and commented on how amazing computer graphics have become. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers.
On the new Accords, the windshield wipers have water sensors, and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
There are no computer graphics or digital tricks in this film. Everything you see really happened in real time exactly as you see it. This short video took 606 takes.
On the first 605 takes, something didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The two-minute video cost six million dollars, and took three months to complete, including full engineering of the sequence. It is one of the most downloaded advertisements in Internet history.
There are six and only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film are parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it, and commented on how amazing computer graphics have become. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers.
On the new Accords, the windshield wipers have water sensors, and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
Comment