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SwissCom, the ex-government telecomms service provider, ran a low key pub campaign for Christmas, to thank all their customers for their support. I think this pub spot, lasting 1 min 22 sec, is one of the most polished bits of advertising I've seen for a long time. It may be viewed at http://www.swisscom-fixnet.ch/fxres/video/folge21_f.wmv and look at it 3 or 4 times, as you may not see all the subtleties first time round. It must have cost a fortune to make.
This captivated the Swiss audience so much, they have also published the making of it, with a cast of over 120, at http://www.swisscom-fixnet.ch/fxres/...of_fr_high.wmv (subtitled)
The above are the French versions. The German links are:
http://www.swisscom-fixnet.ch/fxres/video/folge21_d.wmv and
http://www.swisscom-fixnet.ch/fxres/...of_de_high.wmv respectively
and the Italian ones are
http://www.swisscom-fixnet.ch/fxres/...of_it_high.wmv (subtitled) respectively.
This captivated the Swiss audience so much, they have also published the making of it, with a cast of over 120, at http://www.swisscom-fixnet.ch/fxres/...of_fr_high.wmv (subtitled)
The above are the French versions. The German links are:
http://www.swisscom-fixnet.ch/fxres/video/folge21_d.wmv and
http://www.swisscom-fixnet.ch/fxres/...of_de_high.wmv respectively
and the Italian ones are
http://www.swisscom-fixnet.ch/fxres/...of_it_high.wmv (subtitled) respectively.
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