"Star Trek" release changed....

[Dr Mordrid]

to May 8, 2009 instead of Christmas 2008.

JJ Abrams wants the film positioned as a "summer blockbuster", not a Christmas flick up against horsesh*t like the "Fame" remake and Adam Sandler's "Bedtime Stories".

The May date has it in a slot for a 2-3 week run with no serious competition.

[Evildead666]

No competition yet... who knows

[Rakido]

hmm, i'll translate that as "he has not much confidence into his own movie" ...

[Jammrock]

hmm, i'll translate that as "he has not much confidence into his own movie" ...

I would think the opposite. Putting it in the summertime means he thinks it will have a broad appeal, especailly among the young out-of-school moviegoers.

[Dr Mordrid]

Exactly. Summer is prime-time for adventure films because the kids are out of school for 3 months and word of mouth can better drive multiple viewings. At Christmas they release films that'll have a 2-3 week shelf life, roughly the length of the Christmas->New Years school break.