They're feeling the heat because outfits like HULU, YouTube, Microsoft (X360) and many others are licensing TV and movie studio content for streaming, and the quality is acceptable to the vast majority of viewers.
We may be seeing the beginning of the end of broadcast TV, now less than 10% of the market, and the cable/satellite model.
We may be seeing the beginning of the end of broadcast TV, now less than 10% of the market, and the cable/satellite model.
TV providers to test online broadcasts
By Matthew DeCarlo, TechSpot.com
Published: August 27, 2009, 5:42 PM EST
Scrambling to protect their subscription revenue, TV providers Time Warner Cable and Verizon are planning to offer their paying customers shows on the Web. The old broadcast model could face a serious threat if cable shows became widely available on the Internet. The collective traditional media is already feeling the Web's presence, and it seems they are looking to nip it in the bud.
Dubbed TV Everywhere, Time Warner's trial of the online TV service will include shows from the NBC Universal-owned Syfy channel; Time Warner's TNT, HBO and TBS; Cablevision System's AMC, IFC and Sundance Channel; and BBC's BBC America. CBS and Discovery are also involved in the test. The trial of TV Everywhere is expected to be made available to 5,000 households. Verizon will roll out its flavor of the TV Everywhere trial, making TNT and TBS available online for FiOS customers.
Recognizing the threat at hand, other companies are also moving to safeguard the subscription model of old. DirecTV is reportedly working on a version of TV Everywhere. While their attempts may woo some, I have one question: Will the TV Everywhere online broadcasts be crammed full of ads?
By Matthew DeCarlo, TechSpot.com
Published: August 27, 2009, 5:42 PM EST
Scrambling to protect their subscription revenue, TV providers Time Warner Cable and Verizon are planning to offer their paying customers shows on the Web. The old broadcast model could face a serious threat if cable shows became widely available on the Internet. The collective traditional media is already feeling the Web's presence, and it seems they are looking to nip it in the bud.
Dubbed TV Everywhere, Time Warner's trial of the online TV service will include shows from the NBC Universal-owned Syfy channel; Time Warner's TNT, HBO and TBS; Cablevision System's AMC, IFC and Sundance Channel; and BBC's BBC America. CBS and Discovery are also involved in the test. The trial of TV Everywhere is expected to be made available to 5,000 households. Verizon will roll out its flavor of the TV Everywhere trial, making TNT and TBS available online for FiOS customers.
Recognizing the threat at hand, other companies are also moving to safeguard the subscription model of old. DirecTV is reportedly working on a version of TV Everywhere. While their attempts may woo some, I have one question: Will the TV Everywhere online broadcasts be crammed full of ads?
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