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Nice idea... and anything that my help to get the message across is , but it maybe a bit too "mellow" for me...
I remember this commercial on mtv for not drinking and driving. Basically, you see an arcade race-game with the car going of the road. And again... and again... and then it shows "game over, insert coin"; with the voice-over saying: "on the street, you don't get another quarter". I think that may have gotten through to young people...
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