Warner Bros. studio CEO Kevin Tsujihara touted the studio's new partnership with Harry Potter author J.K. Rowling Thursday.
“The hope is that we’re going to build a film franchise†that will impact a lot of the studio's businesses, Tsujihara told a room full of Wall Street analysts.
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Rowling’s movies will feature Newt Scamander, who is portrayed on the Harry Potter books as the author of Fantastic Beasts and Where to Find Them, a Hogwart’s textbook. The films will be set -- at the outset, at least --70 years prior to Harry Potter.
Tsujihara said Fantastic Beasts won’t only be a film series but also a video game and an attraction within the Wizarding World of Harry Potter at theme parks run by Universal Parks and Resorts.
He wouldn't commit to more than one film, but made it clear that the intent is for it to draw a big audience and warrant sequels and a franchise tag. He called the project "incredibly important."
"The life-blood of the studio is the content," Tsujihara said. "We've had a long, long relationship with Clint Eastwood, Peter Jackson, Chris Nolan, Todd Phillips, Zack Snyder, and you want to make sure you can create a culture where they want to work."
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“The hope is that we’re going to build a film franchise†that will impact a lot of the studio's businesses, Tsujihara told a room full of Wall Street analysts.
>
Rowling’s movies will feature Newt Scamander, who is portrayed on the Harry Potter books as the author of Fantastic Beasts and Where to Find Them, a Hogwart’s textbook. The films will be set -- at the outset, at least --70 years prior to Harry Potter.
Tsujihara said Fantastic Beasts won’t only be a film series but also a video game and an attraction within the Wizarding World of Harry Potter at theme parks run by Universal Parks and Resorts.
He wouldn't commit to more than one film, but made it clear that the intent is for it to draw a big audience and warrant sequels and a franchise tag. He called the project "incredibly important."
"The life-blood of the studio is the content," Tsujihara said. "We've had a long, long relationship with Clint Eastwood, Peter Jackson, Chris Nolan, Todd Phillips, Zack Snyder, and you want to make sure you can create a culture where they want to work."
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