The video is a promo by the company, but it gives some good info on ESL (electron stimulated luminescence) technology. Basically it's a modified TV tube. There is a high efficiency converter that sprays electrons (converted from house electricity) and in a "single step" fires them at a special phosphorous coating on the glass that produces a broad light spectrum (near white I would guess).
Let there be light.
They claim no heavy metals or toxic materials (like mercury in CFLs), no color change or dimming over time (a reported problem with LEDs), instant on and fully dimmable. Basically incandescent light at 65% less power. Release date is supposed to start next year and their first target market is recessed cans (flood lights).
If this works like they say I will be very impressed. I can never fully convert to CFL's because I have dimmer switches and I don't like CFL light by itself so I use 2 CFL and 2 incandescent bulbs in my office. This could solve all the problems. I hope.
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