Intel drops plans for 4GHz Pentium 4

[ALBPM]

Marchitecturally Hamstrung......ARrrrrrggh!!!!

[xortam]

Marchitecture ruined the business. I miss the days when the engineers could just plot and scheme their evil plans in the privacy of their lab with no marketeers strutting around proclaiming the next holy grail.

[The PIT]

Marketeers should just be given a product and told sell it.

Marketeers should never be allowed to influcence the design of a product becuase they don't understand it.

Any company that lets marketeers run it dies a slow painful death.

[xortam]

Originally posted by The PIT
Marketeers should just be given a product and told sell it.

Marketeers should never be allowed to influcence the design of a product becuase they don't understand it.

Any company that lets marketeers run it dies a slow painful death.

Wrong.

Marketeers should know the market and help direct product development towards addressing that market in a profitable way. Engineers will build "virtual everything" products that will either 1) never get out the door, 2) be too complicated to use, or 3) build a solution without a problem. I've seen Marketing come into a legacy product and give it a new coat of paint and send it out for a significant increase in sales. Engineering and Marketing must work together to succeed. Engineering is much more important in the early stages of company growth while Marketing takes over as the valued workforce as the company and products mature. Ongoing corporate success is normally accomplished through a balance of these two organizations working towards common goals.

[The PIT]

Disagree as they have zero technical know how and can't understand the product.

They build products up too impossible targets. Set engineers impossible targets so corners have to cut and therefore crap products are released.

Look how AMD whipped Intels ass due to Intel listening to 21 year old clueless students. At least that gave us some competion I suppose.

You don't let marketing lead a company. You can let them do surveys but the directors decide what the results mean not them.

[Wombat]

Originally posted by The PIT
[B]Disagree as they have zero technical know how and can't understand the product.

Wrong. That's what technical marketing is for. And yes, it can work.

They build products up too impossible targets. Set engineers impossible targets so corners have to cut and therefore crap products are released.

You're not supposed to <i>exclude</I> engineers from the decisions.

Look how AMD whipped Intels ass due to Intel listening to 21 year old clueless students. At least that gave us some competion I suppose.

Pure speculation, and completely bullshit.

[xortam]

Originally posted by The PIT
Disagree as they have zero technical know how and can't understand the product. ...

That shouldn't be the case. Many Marketing folks have nearly the same education as the Engineers and many Engineers eventually decide to go into Marketing.

Originally posted by The PIT
... They build products up too impossible targets. Set engineers impossible targets so corners have to cut and therefore crap products are released. ...

Product features should be a consensus between Engineering and Marketing based off of requirements approved by those in a position to do so (upper management). The problem has been that Marketing has changed this last decade to incorporate more architecture design, which is something best left to the Engineers. Marketing will now make technical decisions (like committing to technology purchases for instance) that tie the Engineers hands and force bad architectures. Product development was never a purely technical endeavor but too much power has been placed in Marketing now and the products are suffering.

[The PIT]

Not bullshit look how AMD made inroads against Intel while Intel was trying to force us to use Rambus as that was what the market wanted.

[SpiralDragon]

i agree with TP.... the engeneers should dictate the product... the markteers should just sell it... nothing more

[SpiralDragon]

the story unfolds even more

http://www.theinquirer.net/?article=19111

http://www.theinquirer.net/?article=19110

[xortam]

Originally posted by SpiralDragon
i agree with TP.... the engeneers should dictate the product... the markteers should just sell it... nothing more

Marketing people don't sell ... Sales people do.

[The PIT]

Originally posted by xortam
Marketing doesn't sell products ... Sales people do.

Marketing should come up with the statagey to sell the product via advertising etc not vice versa.

The salesman does the door knocking and promises the product even though theres none in stock becuause he/she doesn't check.

[Wombat]

Originally posted by The PIT
Not bullshit look how AMD made inroads against Intel while Intel was trying to force us to use Rambus as that was what the market wanted.

You have no idea about the inner workings of either company. You're not at all qualified to speak about why they made the choices they did.

[Wombat]

Originally posted by SpiralDragon
i agree with TP.... the engeneers should dictate the product... the markteers should just sell it... nothing more

The engineers can dictate limitations of the product, but they have NO idea about what the product should try to be. That's what marketing is for.

[The PIT]

And you are ???????

Okay I'm reflecting what the IT press said at the time I guess they not qualified either nor are the people that bought the products the consumers. The most important people.