ComputerWorld article...
Microsoft is confusing everyone with its new OS; here's what you need to know
Mike Elgan
February 02, 2007 (Computerworld) -- Microsoft is losing consumer operating system market share to Apple for many reasons, but most of those reasons can be oversimplified thus: Mac OS is simple, and Windows is complicated.
That's why it may be such a costly error for Microsoft to make the Vista upgrade such a confusing mess.
Until today, even experts couldn't tell you off the top of their heads the differences between each of the many Vista versions -- or even how many versions there are -- or what the basic requirements are for the Upgrade versions. Ordinary consumers are baffled to the point of paralysis.
I'm going to clear all this up in a minute. First, however, let's recall the fiasco that is the Windows Vista launch.
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Meanwhile, the Upgrade versions are poison:
* Windows power users know that if you want Windows to work well over the long haul, it helps to reformat and perform a clean install once in a while. The Upgrade version requires you to install both XP/2000 and Vista every time, doubling the already massive amount of time it takes to do a reformat/reinstall.
* The Upgrade versions require you to keep track of your original Windows XP/2000 disks. Most people have these in the form of "recovery CDs" from the PC vendor, which can include multiple disks full of junk applications.
* Using a copy of XP or 2000 as proof for the Upgrade version of Vista invalidates the XP key, according to Vista's End User License Agreement (EULA). The EULA states, in part: "Upon upgrade, this agreement takes the place of the agreement for the software you upgraded from. After you upgrade, you may no longer use the software you upgraded from."
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* Many users have lost, or were never provided with, installation disks with their PC. Because they have XP or 2000 installed, they may decide to save money and buy an Upgrade version. If their disk later dies, or they need for whatever reason to reformat, they will then have to buy a second copy of Vista, this time, the full version. Ouch!
>
Fast forward to this week. Windows Vista launched with 10 -- count 'em, 10 -- versions. Instead of giving us a simple new upgrade path to the future, they instead gave us a homework assignment. Here are the versions:
1. Windows Vista Starter Edition
2. Windows Vista Home Basic
3. Windows Vista Home Basic Upgrade
4. Windows Vista Home Premium
5. Windows Vista Home Premium Upgrade
6. Windows Vista Business
7. Windows Vista Business Upgrade
8. Windows Vista Ultimate
9. Windows Vista Ultimate Upgrade
10. Windows Vista Enterprise Edition
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It's obvious that Microsoft decided to extract maximum cash from consumers by micro-segmenting the market and trying to provide a different version for each. But they may end up with the opposite result. All this confusion over versions and upgrade policies will motivate unknown millions of consumers to simply stick with Windows XP or move to a Mac.
When you consider how important it is to Microsoft for Windows Vista to feel like a simple upgrade, and you consider how unnecessarily confusing and complex they have made the move to Vista, you can only respond with one word:
Wow!
Mike Elgan
February 02, 2007 (Computerworld) -- Microsoft is losing consumer operating system market share to Apple for many reasons, but most of those reasons can be oversimplified thus: Mac OS is simple, and Windows is complicated.
That's why it may be such a costly error for Microsoft to make the Vista upgrade such a confusing mess.
Until today, even experts couldn't tell you off the top of their heads the differences between each of the many Vista versions -- or even how many versions there are -- or what the basic requirements are for the Upgrade versions. Ordinary consumers are baffled to the point of paralysis.
I'm going to clear all this up in a minute. First, however, let's recall the fiasco that is the Windows Vista launch.
>
Meanwhile, the Upgrade versions are poison:
* Windows power users know that if you want Windows to work well over the long haul, it helps to reformat and perform a clean install once in a while. The Upgrade version requires you to install both XP/2000 and Vista every time, doubling the already massive amount of time it takes to do a reformat/reinstall.
* The Upgrade versions require you to keep track of your original Windows XP/2000 disks. Most people have these in the form of "recovery CDs" from the PC vendor, which can include multiple disks full of junk applications.
* Using a copy of XP or 2000 as proof for the Upgrade version of Vista invalidates the XP key, according to Vista's End User License Agreement (EULA). The EULA states, in part: "Upon upgrade, this agreement takes the place of the agreement for the software you upgraded from. After you upgrade, you may no longer use the software you upgraded from."
>
* Many users have lost, or were never provided with, installation disks with their PC. Because they have XP or 2000 installed, they may decide to save money and buy an Upgrade version. If their disk later dies, or they need for whatever reason to reformat, they will then have to buy a second copy of Vista, this time, the full version. Ouch!
>
Fast forward to this week. Windows Vista launched with 10 -- count 'em, 10 -- versions. Instead of giving us a simple new upgrade path to the future, they instead gave us a homework assignment. Here are the versions:
1. Windows Vista Starter Edition
2. Windows Vista Home Basic
3. Windows Vista Home Basic Upgrade
4. Windows Vista Home Premium
5. Windows Vista Home Premium Upgrade
6. Windows Vista Business
7. Windows Vista Business Upgrade
8. Windows Vista Ultimate
9. Windows Vista Ultimate Upgrade
10. Windows Vista Enterprise Edition
>
It's obvious that Microsoft decided to extract maximum cash from consumers by micro-segmenting the market and trying to provide a different version for each. But they may end up with the opposite result. All this confusion over versions and upgrade policies will motivate unknown millions of consumers to simply stick with Windows XP or move to a Mac.
When you consider how important it is to Microsoft for Windows Vista to feel like a simple upgrade, and you consider how unnecessarily confusing and complex they have made the move to Vista, you can only respond with one word:
Wow!
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